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Our three guiding principles
We are driven by the belief in the excellence of our profession.
Ours is a research-based organisation, fulfilling a basic need and dedicated to the future.
Our entire activity is based on three key principles:
- Our chief principle, naturally, is to satisfy the needs of the physicians who prescribe our products and of the patients who benefit from them.
- Just as importantly, we want our research to contribute to the progress of medicine. Research to us is at least as vital as being an industry.
- Our third principle is all the more crucial as it is too often overlooked: it is that every person working for us should find fulfillment through and in what he or she does.
UK14WEB0019(1) DoP: October 2016